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How to create a strategic plan for achieving goals

If you don't know where you are going, each road will lead you nowhere.

The key to success is to concentrate your mind and your strength on what you want. It would help if you had a clearly defined goal that you will pursue. Turn your desires and visions into specific goals and reach for them! To make this task easier, use the knowledge and practical advice contained in this article.

For you to be successful, you must have a specific action plan. In turn, to create an excellent strategic plan, you need to make the process of its creation as efficient as possible.

In this article, you will learn what strategic planning is and the four steps to effective strategic planning. Let's get to understand the definition of strategic planning now.

What is strategic planning?

According to Simon Charles, marketing specialist at Brill Assignment, strategic planning is how individuals or organisations (through management departments) set their priorities, concentrate energy and resources, improve operations, and ensure that organisational employees and other stakeholders achieve the same goals.

It is a process in which significant decisions are made, and actions are established to shape and set the direction of the individual or organisation and its employees to achieve specific assumptions.

In short, strategic planning helps an individual or company identify where it is going and how it intends to get there.

What is a Strategic Plan?

It is often defined as a document containing the goals of the person or organisation, steps that must be taken to achieve these goals.

It means that an individual or company with no strategic plan is like a driver driving an unknown road without a map. Likewise, without knowing how to deal with obstacles on the way, an individual or organisation will not know how to deal with them at all.

The best thing an individual or organisation can do for itself - especially if its future looks uncertain - is to create a strategic plan.

What should a strategic plan contain?

Essentially, a strategic plan sets out the direction an individual or organisation is headed to help achieve the planned goals. It defines who you are, what and why you are doing to increase your potential.

A good strategic plan should include:

  • executive summary - created at the last stage, after completing the strategic plan;

  • a brief description of the individual or organisation;

  • the mission and its foundation;

  • analysis of strengths, weaknesses, opportunities and threats (SWOT);

  • a description of the strategies and techniques;

  • action plan;

  • estimated expenses and operating procedures;

  • definition of monitoring and evaluation measures

For an individual or small business, a short strategic plan is enough. However, for larger companies, a more detailed program will be better.

Who is responsible for creating the strategic plan?

Most often, the individual who sets goals to achieve it or a team of key players in the company is responsible for creating a strategic plan. As the company owner, you are responsible for overseeing the entire process, while the whole team is responsible for its implementation.

Here are four steps to effective strategic planning:

Commitment is the key to successful planning. It is worth knowing more about it, especially the fact that there are different types of motivation in the planning process: behavioural, emotional and cognitive. The commitment may vary in intensity and duration, and its maintenance depends on our effort, emotions and desires.

Without commitment, our goals, purposes, a workshop, presentation, or another planning form will not bring the intended result. Especially teamwork commitment is perceived by employees as boredom, something that needs to be done for the sake of peace, preferably without putting much effort into it, so as not to get overwhelmed by the boss. Therefore, building commitment is the primary goal of all development areas, companies, suppliers of technological educational tools or personal development.

It might seem like a self-explanatory statement: we are responsible for our actions, thoughts and emotions. Many people, in some strange way, avoid awareness of this fact.

You know it's easier to blame someone else for your failures. We often think that it was fate/God/bad luck that made our foot down. But to be honest, is it really so? Sometimes in life, we ​​are faced with unforeseen and unplanned events. We have little influence over them, but that doesn't mean that our reaction to misfortune should be limited to wringing our hands and feeling sorry for ourselves.

While living on our wonderful planet, we experience many things. Sometimes there are beautiful and sometimes ugly events. There is nothing we can do about this reality. You can't have pleasant moments all the time - that's the way life is. However, have you noticed that no one is reluctant to take credit for their creation in the case of positive events? In turn, the blame for negative experiences is very often blamed on someone else.

Take responsibility for your actions and be honest with yourself. Look for faults in you because you are the only enemies yourself that make your life miserable.

Communication is the process of exchanging information using spoken and written words, symbols and body language. The process is complex and dynamic, not only providing information but also transmitting thoughts and desires. It enables people to communicate with each other. Communication is also the basis for building interpersonal relationships. There are two levels of communication: verbal and non-verbal.

Verbal communication is the process of communicating with the help of words.

As part of verbal communication, we can distinguish oral communication and written communication. Oral communication can, in turn, be divided into direct (when participants in the process talk face to face) and indirect (when participants communicate via, e.g. a phone call). Oral communication is a process by which we express content through the spoken word. Verbal communication allows for faster feedback and allows for a broader expression of feelings. Written communication uses the written word in a variety of forms. However, it can be less accurate than written communication and leaves no record behind.

Compared to written communication, the use of oral communication expands the possibilities in terms of expressing feelings, emotions, and our attitude to a given topic or situation. It is because verbal communication is then combined with non-verbal communication.

Non-verbal communication is the process of communicating without the use of words. Significantly influences the way the recipient finally reads the spoken message. Non-verbal messages are present in every conversation. These are non-verbal signs that our body consciously or unconsciously sends. Non-verbal communication is often referred to as body language.

Innovation means scientific inventions, patents, technological breakthroughs, and even simple new ways to do things. Innovation includes any new idea or approach applied in fundamentally different ways to create value for organisations and other stakeholders such as customers, suppliers, partner organisations, communities, governments, and even the general good of humanity. Innovation is directly related to value creation.

Innovations can be defined as product innovation, process innovation, marketing innovation and organisational innovation.

Innovation is an idea, practice, object that is new to the individual who uses this object. Innovation is a process of related activities, such as generating an idea, developing an invention or commercialising a solution. New knowledge is generated and used in these activities.


Creating an effective strategic plan requires the participation of all and open communication, responsibility and innovation.

These pieces of advice described here will help you to create a strategic plan to achieve your goals in private and professional life, planning for your own needs and other people, e.g. employees.

Once you understand all the necessary definitions, you can start to create your plan. However, starting from setting your goals would make the creation of plans and strategies much more manageable.

If you need assistance, contact us at any time - our job is to assist you in every step in your life - no matter how difficult it can be.

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